Privacy policy
PRIVACY POLICY
Last updated: 17 June 2026
1. WHO WE ARE
OVATA is a trading name of KBH-Boutique BV , a company registered in Belgium
BE1031.753.762
We are the data controller for your personal data. For questions about this policy or your data, contact us at: support@getovata.com
2. WHAT DATA WE COLLECT
We may collect and process the following categories of personal data:
• Identity data: name, username or similar identifier
• Contact data: postal address, email address, telephone number
• Transaction data: details of products purchased and payment history
• Technical data: IP address, browser type and version, time zone, operating system and platform
• Profile data: your username and password, purchases, preferences and feedback
• Usage data: information about how you use our website
• Marketing data: your preferences for receiving marketing from us
We do not collect any Special Category data (such as health or ethnicity data).
3. HOW WE COLLECT YOUR DATA
• Directly from you when you place an order, create an account, subscribe to marketing, or contact us
• Automatically through our website via cookies and similar technologies
• From third parties such as Shopify (our ecommerce platform), payment processors, and analytics providers
4. HOW AND WHY WE USE YOUR DATA
Processing and delivering your order → Performance of a contract
Managing your account → Performance of a contract
Sending order and transactional emails → Performance of a contract
Sending marketing communications (where consented) → Consent
Improving our website and products → Legitimate interests
Fraud prevention and security → Legitimate interests / Legal obligation
Complying with legal obligations → Legal obligation
5. MARKETING
We will only send marketing emails if you have opted in. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us at support@getovata.com
6. WHO WE SHARE YOUR DATA WITH
• Shopify Inc. — our ecommerce platform, which processes orders and stores customer data
• Payment processors (e.g. Stripe / Shopify Payments) — to process payments securely. We do not store full card details
• Delivery partners — your name and address are shared with our courier to fulfil your order
• Email marketing platforms (e.g. Klaviyo) — to send transactional and marketing emails
• Analytics providers (e.g. Google Analytics) — to understand how our website is used (data is anonymised and aggregated)
• Advertising platforms (e.g. Meta Pixel) — for targeted advertising, only where you have consented via our cookie banner
• Legal and regulatory authorities — where required by law
We do not sell your personal data to any third party.
7. INTERNATIONAL TRANSFERS
Some service providers are based outside the UK. Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the ICO, or adequacy decisions.
8. HOW LONG WE KEEP YOUR DATA
• Order and transaction data: 7 years (to meet legal and tax obligations)
• Account data: duration of your account plus 2 years after closure
• Marketing data: until you unsubscribe or withdraw consent
• Website analytics data: up to 26 months (Google Analytics default)
9. YOUR RIGHTS UNDER UK GDPR
• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your data, where applicable
• Restriction — request that we limit processing in certain circumstances
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests or for direct marketing
• Withdraw consent — at any time where we rely on consent
To exercise your rights, contact us at support@getovata.com. We will respond within one calendar month.
10. COOKIES
We use cookies and similar technologies on our website. Please see our Cookie Policy for full details.
11. COMPLAINTS
If you are unhappy with how we have handled your data, you have the right to complain to the ICO:
Website: www.ico.org.uk | Phone: 0303 123 1113
We would welcome the chance to resolve your concerns directly first — please contact us at support@getovata.com.
12. CHANGES TO THIS POLICY
We may update this policy from time to time. Significant changes will be notified by email or via our website. The date at the top of this page shows when it was last updated.